High Noon Celsius Mix-Up: Vodka Seltzers Recalled Over Mislabeling as Energy Drinks
In a surprising development, popular alcohol brand High Noon has issued a recall of its vodka seltzers after some cans were mistakenly labeled as Celsius energy drinks. The alarming mix-up, which could have posed a serious risk to unsuspecting consumers, is now under investigation by the Food and Drug Administration (FDA). This article dives into the incident, what caused it, and what consumers should do next.
What Happened in the High Noon Celsius Mix-Up?
High Noon warns consumers that some of its vodka seltzers were accidentally labeled as Celsius energy drinks. pic.twitter.com/fOvvORLm7S
— Pop Crave (@PopCrave) July 30, 2025
According to the official statement from High Noon, certain Beach Variety 12-packs of vodka seltzers were accidentally mislabeled as Celsius Astro Vibe Sparkling Blue Raz, a popular energy drink flavor.
As a result, alcohol-filled cans were sold under the label of an energy drink, potentially reaching consumers who may not have intended to consume alcohol, including minors or individuals sensitive to alcohol.
How Did This Happen?
The FDA has traced the issue to a shared packaging supplier used by both High Noon and Celsius. The mix-up occurred during the packaging process, where Celsius-branded labels were applied to High Noon cans.
While both brands are reputable in their respective categories — High Noon for alcoholic beverages and Celsius for fitness-focused energy drinks — the co-use of packaging facilities appears to have been the critical failure point.
Where Were These Mislabeled Products Distributed?
The canned cocktail maker High Noon is warning customers that some of its vodka seltzers were accidentally labeled as Celsius energy drinks. https://t.co/a0RnJ4BfGF
— NBC News (@NBCNews) July 30, 2025
The mislabeled products were distributed across several U.S. states, with confirmed shipments to:
New York
Florida
Ohio
The FDA has not ruled out the possibility that additional states may have received the affected products. As a result, they are urging retailers and consumers to double-check packaging, especially within the High Noon Beach Variety Pack and any Celsius Astro Vibe Sparkling Blue Raz cans recently purchased.
Why Is This a Serious Concern?
This mislabeling is more than just a packaging error. It poses real health and safety risks, including:
Unintentional alcohol consumption by minors
Potential allergic reactions or medical conflicts for individuals avoiding alcohol
Legal implications for stores unknowingly selling alcoholic beverages under false labeling
High Noon and Celsius are both cooperating with the FDA to recall the affected packs and prevent future incidents.
What Should Consumers Do?
Major recall by High Noon: Some Celsius energy drink cans accidentally contain alcohol. Blue Razz flavor and Astro Vibe if it has silver lid and not black do not drink it as it was filled with vodka seltzer. See affected lot numbers in graphic. pic.twitter.com/B32DmH9yEE
— Tri-State Weather (@tristateweather) July 30, 2025
If you have purchased a Celsius Astro Vibe Sparkling Blue Raz can or a High Noon Beach Variety Pack, here’s what you should do:
Inspect the can: Check for any unusual labeling, smell, or taste.
Do not consume it if you suspect it contains alcohol.
Contact the seller or distributor to report the product and request a refund or exchange.
Dispose of the product safely if it’s confirmed to be mislabeled.
Consumers can also reach out to High Noon or Celsius via their official websites for more details on the recall.
Final Thoughts on the High Noon Celsius Incident
The High Noon Celsius mislabeling issue is a stark reminder of how vital quality control and packaging accuracy are in the food and beverage industry. While both brands are trusted by millions, even a minor logistical error can lead to widespread health concerns and brand reputation risks.
With the FDA now closely monitoring the situation and both companies committed to resolving the issue, consumers can expect more stringent packaging checks moving forward.
Until then, it’s crucial to stay alert and verify what you drink, especially when energy drinks and alcoholic beverages share similar branding and packaging.
